The above is a smattering of advertisements for Shimano Sante from 1987-1988.
The top three scans are from 1987. Notice that Sante was only available as the basic drivetrain components in 1987. Later, in 1988, the complete gruppo was introduced.
From the top picture down:
"New Products" section in 1987 issue of Bicycling magazine. (Year forgotten, but I'll update when I flip through the mag again).
July 1987 issue of Bicycling magazine.
February 1987 issue of Bicycling two-page spread.
July 1988 issue of Cyclist magazine.
Absolutely gorgeous two-page spread from the March 1988 issue of Cyclist.
Helloo mate nice blog
ReplyDeleteThat's odd. I would have sworn those bottom two ads would have run in Bicycling or Bicycle Guide. It doesn't really fit in with my recollection of Cyclist, which has a cozier, less polished feel in my memories. But I do love the mood of all of these ads. It just feels so very '80s.
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