Shimano Sante Marketing

The above is a smattering of advertisements for Shimano Sante from 1987-1988.
The top three scans are from 1987. Notice that Sante was only available as the basic drivetrain components in 1987. Later, in 1988, the complete gruppo was introduced.
From the top picture down:
"New Products" section in 1987 issue of Bicycling magazine. (Year forgotten, but I'll update when I flip through the mag again).
July 1987 issue of Bicycling magazine.
February 1987 issue of Bicycling two-page spread.
July 1988 issue of Cyclist magazine.
Absolutely gorgeous two-page spread from the March 1988 issue of Cyclist.